Can a little girl grow up to be an astronaut? Should she be allowed to love skateboarding? According to Pottery Barn Kids, rocket ships and skateboards are are designated only for boys—or at least for items that come in colors popular with boys.
As KPIX Consumer Reporter Julie Watts reports, Pottery Barn Kids was criticized this week for refusing to allow a little girl to personalize her turquoise and purple backpack with a dragon patch. The dragon and several other patches were designated only for boy backpacks in colors like navy, grey and dark green (though there was a gender-neutral red option).
In addition to her interview with CBS San Francisco, mom Sarah Murdough took to Facebook to call out Pottery Barn Kids. (Note to moms: if customer service can’t help, turn to social media!)
Following the backlash on social media and in the mainstream media, Pottery Barn agreed to change its policy on the gender-specific patches. However, the retailer stopped short of commenting on its policy for personalizing other products.
SAN FRANCISCO (CBS SF) — Pottery Barn is backtracking on a policy that prevented shoppers from ordering “boy” patches on “girl” backpacks.
6-year-old Brady wanted was a personalized Pottery Barn Kids backpack, but Pottery Barn refused to personalize it the way she wanted.
So what do you think?
Should retailers still be designating boy/girl products as gender specific? Does it have a psychological impact on your kids?